Imagine some of the finest classic and vintage automobiles in the United States – multi-million dollar, rolling works of art – on display amid the backdrop of the famous twin spires of historic Churchill Downs. This is our vision for the Louisville Concours d’Elegance.

We have two unique opportunities to advertise your business to not only a local demographic, but a national audience of auto collectors and enthusiasts.

    The Louisville Concours d'Elegance Event Program

Our Event Program is a 32-page, full-color, glossy publication, given to all patrons who attend the Concours on Sunday.

As the official print sponsor of the Louisville Concours d’Elegance, Sophisticated Living Magazine will design and print the Louisville Concours d'Elegance Event Program, matching the magazine’s elegant look, style and visual appeal. Along with 5,000 copies being printed for the day of the show, Sophisticated Living will also include the program as a special insert in its September/October issue. This not only gives advertisers exposure to event attendees but also unprecedented access to 10,000 of the wealthiest consumers in the area (a total of 15,000 impressions).

Sophisticated Living Magazine targets the top 3% net worth demographic in the Louisville/Metro area. The magazine’s photography, print quality, layout and design are unparalleled in the Louisville market.

     The Commemorative Hardcover Book

The Louisville Concours d'Elegance's Commemorative book is a 112-page, hard cover, keepsake being designed by the publishers of Automobile Quarterly (one the premier auto publications in the country). With only 1,500 being printed, these books are sure to become collectors items – especially as the event’s inaugural year publication. The commemorative book will be distributed free to all auto collectors who enter in the show and will also be sold during and after the event. Copies will also be given to our sponsors as part of their sponsorship packets.